If your sign isn’t getting 12-15% ROI, maybe you should give this a try.
Your LED electronic sign was an expensive decision so you could market in the front of your business. You expect great returns. Or you lose money.
A great sign with mediocre content may make you feel the sign was not a good investment. Purchasing sign content that speaks to those driving by is the final piece of the signage purchase. It is like having a nice tv and not plugging it in to cable or satellite. You won’t get good reception!
Unless you have a marketing and graphics background, the sign could end up costing you sales. We get calls every day, stating the sign is not living up to its expectations. With professional content you will immediately realize the best return on your investment by using your sign as the main tool for your advertising – right where the traffic is.
Understanding how color usage, fonts choices and effects make a sign easy to view vs. harsh and too busy.
The sign editor program that came with your sign does not teach you color theory for l.e.d. signs, and many times, the wrong color combinations, paired with too small text or overly flashy effects can hurt your professional image by making your company seem well, cheesy. Probably not the result you anticipated when you purchased your sign.
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