Posts

What is an Electronic Message Center And Why You Need One

shutterstock_382105456

One of the most popular advertising tools for business is the electronic message center, or EMC, due to its wide variety of features. It includes user-friendly programming, clear resolution, remote access, and 3D animation and graphic capabilities, among others.

 

You might be interested in an EMC because of its marketing power. With it, you can bring in a “wow factor”, because it is so easy-to-use, cost-effective, and provides an immediate solution. Moreover, it reduces the overall advertising budget, while building awareness for your brand, expanding your coverage, and increasing foot traffic and impulse purchases.

 

In other words, EMCs allow you to adjust the messaging in accordance to your liking. Thus, you can make them become a more flexible form of advertising in the market for the benefit of the following:

 

  • Churches
  • Entertainment locations
  • Hospitals
  • Municipalities
  • Restaurants
  • Retailers
  • Schools

 

For Business Locations

 

Electronic message centers come in various resolutions in order to suite your message, location, and budget. In fact, EMCs can be fused into new or existing signage.

 

Simple Solution and Customizable

 

It is not advisable to let your customers navigate through a complicated message system. Thus, it should come with EMCs that have intuitive and user-friendly software that will accept multiple file formats, can handle texts, images, video streaming, and comes with an animation library.

 

Take note that EMCs or LED displays are devices that convey computerized programmable electronic visual communication. This is specifically intended for the outdoor environment. Such are capable of displaying and storing of multiple messages in a variety of formats and different intervals.

 

Moreover, it would allow you to modify your messages more often but without the cost of replacing broken or missing letters. It doesn’t even require physical labor in order to change copy. In addition, it allows you to communicate in a more effective manner with the typical person passing by the sign in order to match the time of day by modifying the message and graphics that would match the street profile.

 

Advantages of EMCs

 

  • Unlimited message variations and different controls would result in lower cost of labor and elimination of physical liabilities
  • It allows greater flexibility in public communication
  • Aside from advertising specials, it can also display public service info or other items that the people would want to have
  • It brands your business site in your locale quickly and easily
  • EMC effectiveness is not only measured by surface area or space constraints
  • It acts as your street salesman, gaining attraction from new customers to your business location
  • It also allows you to market your services and products unto your immediate trade area, as it prevents wasteful advertising expenses
  • Software would enable business owners to display sophisticated images or logos on the EMC as planned.
  • The message can be changed by business owners in order to offer information to specific retail customers, as well as developing political, social or community events.

 

Overall, you should know that choosing the appropriate LED display is essential in boosting its potential. So take time to ensure that the following terms are met.

 

  • Determine if it is an indoor or outdoor application
  • Find out what type of message content is required
  • Understanding communication methods
  • Determine what type of viewing audience you are going to target.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

A Look into Our LED Digital Sign and Billboard Programming Service

shutterstock_163860482

Using a LED digital sign and billboard is one of the best ways to increase sales substantially. Even in an area crowded with retail businesses, you can stand out the right way with beautiful LED signs.

But your custom digital sign is only as good as the message you convey with it, which means programming the right content to reach the right audience.

To ensure marketing success through this medium, your LED must run content that is:

 

Of High Quality

This means the message you program into your LED digital sign must impact your bottom line. Utilize its full potential and earn more in the process. So make sure that the signage content is professional-looking and nothing like typical canned holiday art.

 

Diverse

Your message should reach out to a wide range of audiences within your target market. This requires customer intelligence and getting to know your target audience at a certain level. The more that your LED digital sign creates a targeted impression the higher your chances of getting leads and converting them into sales.

 

Played at the Right Time

In business, timing is everything and the same is true with an LED digital sign and billboard. It is important that you determine:

  • How long an ad should play
  • The best time of day to play it
  • How many times of the day to play an ad

The best sign software will have advanced scheduling features so you can ensure perfect timing for when your ads on LED run. This is also one way to ensure that your ads don’t become boring and old.

 

Programming a New LED Sign

What you do will depend on the type of LED digital sign that you have, whether it is a hi-definition, plasma, or LCD Indoor Screen. LED signs usually come with software that you can use to program your message in.

 

Hi-Def Color or Grayscale LED Signs

Use a Windows PC that can connect via wireless broadband, wireless radio, fiber optic cable, phone modem, or other connecting device that an LED company provides.

  • Program in your content from your computer.
  • Schedule and update the messages displayed according to your preference.

When programming an LED digital sign and billboard, it is up to you to take the DIY route or leave the professionals to it.

 

If what you have is a full-featured, high-quality LED sign, then you should allow a provider to program in the text and images on your digital sign. They, more than anyone else, know how to create an ad that looks professional and high quality.

 

With this in mind, contact SIGNPROgrammers for a programmable LED sign that is cost-effective and appealing to your target market.

 

LED Sign Software Programming Blog

IMG_4042

A digital sign is only as good as the content that you program the led sign software for.  In fact, the content is the reason for purchasing a sign. Why skimp after all that money was spent on a valuable, teh most valuable marketing tool you have. One Hundred percent advertising in front of your business. No social media can get that attention to your business. If you have questions about programming, call or contact us and we can help you in various ways, from training to online classes and just giving you a tip on the phone.

In order to realize the marketing success that you expect from your sign there are many things that you will need to address such as:

QUALITY: How much different is a professional looking ad vs. a DIY ad?

Does it matter if my ad is ok?  Are you just having fun playing with sign or are you serious about utilizing it to its potential?

While a cute graphic saying “drive safe” seems nice and community friendly- it may have just cost you a lot of money to  it have it not produce results.

Everything your company does is toward your  bottom line.  It seems not utilizing your expensive investment in a digital electronic led sign makes it a very expensive toy.

I get it, you don’t want to pay anymore.  The sign was an expensive decision. But not utilizing the potential of the sign, your digital sign it becomes more expensive  by using it as a time/temp display or a board with typical canned holiday art.  Factor in the amount of time used to put the empty resulted graphic on the sign  –  not free after all.

Questions to ask about your digital sign:

DIVERSITY:  How long can I play an ad before people stop looking at it?

TIMING:  How many seconds should my ad play?  What is the best time of day? Do you have several schedule entries for the time of day? Morning, Afternoon, Evening? Most sign software comes with advanced scheduling features. You need to learn the best way to use it so the sign software can put messages on and off so sign does not get boring or dated items come off as soon as they expire. Use your sign software to get maximum results.

Is your sign software hard to program? We can train you. Or you can sign up for our online classes and get our Sign Tips delivered to give you little tips on using your led sign software.

Sign up for our newsletter for weekly sign software programming tips.

New Years Greetings from SIGN PROgrammers, Inc.

01-CW007 UNDERFLUSH192X384 RGB

 

Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer!

Happy New Year!

It’s been a long road getting this new website launched. Thank you for your patience as we are working hard to update the site with new sign content and educational tools for programming digital signage.

Since 1999 my career launch into sign graphics and programming started with Time-O-Matic, Inc. (now known as Watchfire Signs, Inc.). That is when were just starting to use animations on incandescent grayscale bulb signs – back before LEDs.
Wow…look at us now!

In 2005 when I began SIGNPROgrammers, Inc. growing from a home office to having a great team of talented animators, artists and excellent staff in our Danville office that are doing great things for clients and stressed out sign owners who are at a loss with their signs.

Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer. Wow! You just bought yourself a new job–were you wanting more work? Mmmm, I didn’t think so.

Your electronic sign probably feels like a big expensive waste of money that is not driving in the traffic as described by the salesperson.

The biggest common thing to do with a new sign is holiday art. A valentine heart or cupid wishing Happy Valentine’s Day does not bring one person to stop in to buy from you. You actually lost money in the time it took to find the cute holiday graphic, edit it, then send it to your sign only to lose precious marketing time. What if you tried hearts around tires, and your message:  “Everyone Loves our Tires” (or whatever your business offers). You get the point. Do something creative using a holiday theme. Then in every second your sign is a selling machine!

I hope you bookmark this site and check back as I am going to begin a series on various common issues that we hear daily about the sign manufacturers’ editing software used to make messages.

Topics we will be covering will include:

  • Font usage and color combinations that work, that will attract attention in a positive way.
  • We will cover in depth how “effects” are overused or just annoying like flashing, spinning, traveling – yeah, the effects seem fun but it is super annoying and people will just not read your sign with those effects. Similar to using ALL CAPS ON AN EMAIL!!! Please, stop flashing your sign–be nice!

If you are interested in attending a class please call us or email us using the contact form and we will get a class started right away!

We are looking to offer low cost tutorials for purchase by mid-year as well. If you are in need of a tutorial on your specific sign software, contact us as we are getting ready to launch video tutorials and classes that you can log on and get help with your questions.

If you look through our generic animations we have for sale on the site, you may start noticing chrome fonts and 3D effects. In 2016 we are are taking our work to the next level and will be adding hundreds more animations this year. We are very excited about 2016! We have of new things coming. We also now do Plasma screens and Explainer videos to help in your marketing endeavors.

Thanks for a great 2015. We are very excited about 2016 and helping many more get the attention from the LED signs and help increase your bottom line!

Best wishes for the coming year and as always – May all your pixels be bright!