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Reasons for Using Outdoor Signs and Digital Displays for Advertising This Summer

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One of the main reasons for using outdoor signs and digital displays for advertising this summer is favored by many enterprises as the ideal choice is because it is cost-effective. This summer, it is time to ramp up your marketing strategies in order to gain additional customers.

 

Many people buy  outdoor signs and digital displays thinking it will be fast and easy to program. Soon they realize the new sign sucks a lot of their time. If you are not graphically inclined, your sign can soon look amateurish and have more of a negative impact. By lessening the impact of a quality ad on your outdoor signs and digital displays, advertising will not go as anticipated.

 

But why opt for  instead of just using the traditional signs, banners and displays?

 

Here are some other reasons to advertise outdoors this summer aside from cost-efficiency:

Long-lasting –  Outdoor signs and digital displays advertising as well as digital billboards are now made to be more durable because of tech advancements. Other lighted signage may get damaged easily but LED signs are better designed to withstand outdoor weather changes.

 

Attractive – Because words are sometimes not enough and can be boring to look at, you can combine them with unique graphics. They are also brighter compared to other types of outdoor signs and digital displays advertisingwhich is sure to grab people’s attention, even when they are at a distance. Many articles now discuss how viewers are drawn to graphics and more so video signs get the greatest amount of attention.

 

Versatile – Aside from real time editing, you can also change the time, day and month of your preferred message and schedule it accordingly. How’s that for efficiency and convenience? Many signs can be changed using a smart phone.

 

Efficient – If you are into going green, outdoor signs and digital displays advertisingis an ideal choice for your business because it emits very little heat. It functions perfectly on a small amount of energy, which means you save on electricity bills. No wasted material such as vinyl, paper or plastic to pollute the environment.

 

Ease of Use – Most sign manufacturers are now using cloud based software makes changing your outdoor signs and digital displays advertising easy. No software to install, sign software training or computer to install your sign software on along with the communications headaches of some hard to use sign software. You can always hire a service that manages your digital sign for you and frees up your time to go back to doing what you do best.

 

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

How LED Signs Everywhere Help Small Business

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It’s no secret that businesses, regardless of their size, rely a lot on advertising to attract customers and generate sales. There are a lot of creative advertising strategies to take advantage of and with LED signs everywhere there is even more options available.

However, smaller businesses find it more difficult to think of numerous ways to advertise. Not all strategies are going to work for small businesses. Most of the time, they rely on print and online advertising to gain exposure. Dentist, car washes, auto dealers are several small businesses that are seeing great roi from digital signs.

Small business owners should consider an advertising strategy that will last all throughout the year and beyond. One example is an outdoor LED sign. Whether it’s a car wash, small grocery store, or a dentist, LED signs are known to be a modern take on advertising.

 LED signs everywhere?

You can easily see diner, car wash, and even spa LED signs everywhere. However, some small business owners do not realize how good of an investment it really is. Signs play an important role in communicating small businesses to their target market. Signs let people know you are open for business.

 

It’s a straightforward way of advertising. – Let’s say you’re trying to put up a spa electronic digital sign LED sign for your beauty spa business, using the sign to flash your promos in bright lights is the easiest way to bring in customers and encourage them to try out your services.

 

Also, LED signs are durable and safer to operate. – Believe it or not, LED signs take up very little power and they operate better on low voltage supplies. Therefore, you won’t have to think about spending too much money on advertising compared to print ads.

 

LED signs have a long lifespan. – The high-quality ones generally last for about 80,000 hours. That means 9 years’ worth of 24/7 use! Therefore, you won’t have to spend a lot of money on constantly buying a replacement because the product will last.

 

Speaking of costs, these flashy outdoor signs are often cheaper than other paid advertising strategies. For example, standard, free estimate LED signs are often priced around $300. If you measure your cost per day in a year, that would only cost less than $0.10 per day.

 

It requires less effort in setting up. – LED signs are easy to assemble. You won’t need a hire professional to put up the sign for you. Also, if you’re thinking about customizing, there are LED graphic artists that can create creative signs for you. Less effort definitely means less stress.

 

LED signs everywhere stand out. – Perhaps the biggest takeaway that helps small business owners boost their sales through LED signs is that fact that these displays really stand out. It is bright and draws people in. It can greatly help you increase your foot traffic and sales.

The Bottom Line

Ultimately, it’s important to focus on what your small business really need to boost your sales. When you think about putting up either dentist LED, auto dealer electronic signs or any other type of business for that matter, always make it a point to customize in a way where your brand, products, and services shine the most. Or else, your efforts will all be just for nothing.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Proven to increase mobile traffic video content for digital signage

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If you haven’t considered a video marketing which is proven to increase mobile traffic, try this strategy. If you haven’t considered a video marketing strategy yet, you should review how you are engaging your audience. In the recent year, an increase of 69% was expected in video marketing. Furthermore, approximately 50% has been accounted for all mobile traffic. This means that you may greatly improve your marketing strategy with this trend.

 

Implementing digital sign content works just like adding ad contents package to your existing content management system. Simply upload your selected video file and set the specific time of the day or week to play or replay it. Thus, you can easily determine how your audience will engage with your brand.

 

Simple

It’s as easy as taking videos via smartphones and uploading to any video streaming service such as YouTube. You can enable your audience to engage by allowing them to take a tour of your store, give a quick shout out, or feature to them any new products on your shelves.

 

You might have gotten the impression that it is too expensive implementing videos in your digital signage marketing campaign. On the contrary, you don’t need to create an expensive production to capture the attention of your audience.

 

Success in Marketing

A simple realistic video marketing and digital signage can make your business more successful. This can help your audience remember your brand without you having to spend a huge amount of money. Video marketing is proven to increase mobile traffic.

 

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Urbana, Hoopeston, Indianapolis, Loda, Paxton,, Rantoul, St. Joseph, and Tilton, Westville, Georgetown, Catlin, Schaumburg, Hoffman Estates, Romeoville, Elk Grove Village, Waukegan, Wauconda, Streator and Downers Grove.

 

What is an Electronic Message Center And Why You Need One

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One of the most popular advertising tools for business is the electronic message center, or EMC, due to its wide variety of features. It includes user-friendly programming, clear resolution, remote access, and 3D animation and graphic capabilities, among others.

 

You might be interested in an EMC because of its marketing power. With it, you can bring in a “wow factor”, because it is so easy-to-use, cost-effective, and provides an immediate solution. Moreover, it reduces the overall advertising budget, while building awareness for your brand, expanding your coverage, and increasing foot traffic and impulse purchases.

 

In other words, EMCs allow you to adjust the messaging in accordance to your liking. Thus, you can make them become a more flexible form of advertising in the market for the benefit of the following:

 

  • Churches
  • Entertainment locations
  • Hospitals
  • Municipalities
  • Restaurants
  • Retailers
  • Schools

 

For Business Locations

 

Electronic message centers come in various resolutions in order to suite your message, location, and budget. In fact, EMCs can be fused into new or existing signage.

 

Simple Solution and Customizable

 

It is not advisable to let your customers navigate through a complicated message system. Thus, it should come with EMCs that have intuitive and user-friendly software that will accept multiple file formats, can handle texts, images, video streaming, and comes with an animation library.

 

Take note that EMCs or LED displays are devices that convey computerized programmable electronic visual communication. This is specifically intended for the outdoor environment. Such are capable of displaying and storing of multiple messages in a variety of formats and different intervals.

 

Moreover, it would allow you to modify your messages more often but without the cost of replacing broken or missing letters. It doesn’t even require physical labor in order to change copy. In addition, it allows you to communicate in a more effective manner with the typical person passing by the sign in order to match the time of day by modifying the message and graphics that would match the street profile.

 

Advantages of EMCs

 

  • Unlimited message variations and different controls would result in lower cost of labor and elimination of physical liabilities
  • It allows greater flexibility in public communication
  • Aside from advertising specials, it can also display public service info or other items that the people would want to have
  • It brands your business site in your locale quickly and easily
  • EMC effectiveness is not only measured by surface area or space constraints
  • It acts as your street salesman, gaining attraction from new customers to your business location
  • It also allows you to market your services and products unto your immediate trade area, as it prevents wasteful advertising expenses
  • Software would enable business owners to display sophisticated images or logos on the EMC as planned.
  • The message can be changed by business owners in order to offer information to specific retail customers, as well as developing political, social or community events.

 

Overall, you should know that choosing the appropriate LED display is essential in boosting its potential. So take time to ensure that the following terms are met.

 

  • Determine if it is an indoor or outdoor application
  • Find out what type of message content is required
  • Understanding communication methods
  • Determine what type of viewing audience you are going to target.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

New Years Greetings from SIGN PROgrammers, Inc.

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Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer!

Happy New Year!

It’s been a long road getting this new website launched. Thank you for your patience as we are working hard to update the site with new sign content and educational tools for programming digital signage.

Since 1999 my career launch into sign graphics and programming started with Time-O-Matic, Inc. (now known as Watchfire Signs, Inc.). That is when were just starting to use animations on incandescent grayscale bulb signs – back before LEDs.
Wow…look at us now!

In 2005 when I began SIGNPROgrammers, Inc. growing from a home office to having a great team of talented animators, artists and excellent staff in our Danville office that are doing great things for clients and stressed out sign owners who are at a loss with their signs.

Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer. Wow! You just bought yourself a new job–were you wanting more work? Mmmm, I didn’t think so.

Your electronic sign probably feels like a big expensive waste of money that is not driving in the traffic as described by the salesperson.

The biggest common thing to do with a new sign is holiday art. A valentine heart or cupid wishing Happy Valentine’s Day does not bring one person to stop in to buy from you. You actually lost money in the time it took to find the cute holiday graphic, edit it, then send it to your sign only to lose precious marketing time. What if you tried hearts around tires, and your message:  “Everyone Loves our Tires” (or whatever your business offers). You get the point. Do something creative using a holiday theme. Then in every second your sign is a selling machine!

I hope you bookmark this site and check back as I am going to begin a series on various common issues that we hear daily about the sign manufacturers’ editing software used to make messages.

Topics we will be covering will include:

  • Font usage and color combinations that work, that will attract attention in a positive way.
  • We will cover in depth how “effects” are overused or just annoying like flashing, spinning, traveling – yeah, the effects seem fun but it is super annoying and people will just not read your sign with those effects. Similar to using ALL CAPS ON AN EMAIL!!! Please, stop flashing your sign–be nice!

If you are interested in attending a class please call us or email us using the contact form and we will get a class started right away!

We are looking to offer low cost tutorials for purchase by mid-year as well. If you are in need of a tutorial on your specific sign software, contact us as we are getting ready to launch video tutorials and classes that you can log on and get help with your questions.

If you look through our generic animations we have for sale on the site, you may start noticing chrome fonts and 3D effects. In 2016 we are are taking our work to the next level and will be adding hundreds more animations this year. We are very excited about 2016! We have of new things coming. We also now do Plasma screens and Explainer videos to help in your marketing endeavors.

Thanks for a great 2015. We are very excited about 2016 and helping many more get the attention from the LED signs and help increase your bottom line!

Best wishes for the coming year and as always – May all your pixels be bright!