Common sign content complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer!
Happy New Year!
It’s been a long road getting this new website launched. Thank you for your patience as we are working hard to update the site with new sign content and educational tools for programming digital signage.
Since 1999 my career launch into sign graphics and programming started with Time-O-Matic, Inc. (now known as Watchfire Signs, Inc.). That is when were just starting to use animations on incandescent gray scale bulb signs – back before LEDs.
Wow…look at us now!
In 2005 when I began SIGNPROgrammers, Inc. growing from a home office to having a great team of talented animators, artists and excellent staff in our Danville office that are doing great things for clients and stressed out sign owners who are at a loss with their signs.
Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer. Wow! You just bought yourself a new job–were you wanting more work? Mm-mm, I didn’t think so.
Your electronic sign probably feels like a big expensive waste of money that is not driving in the traffic as described by the salesperson.
The biggest common thing to do with a new sign is holiday art. A valentine heart or cupid wishing Happy Valentine’s Day does not bring one person to stop in to buy from you. You actually lost money in the time it took to find the cute holiday graphic, edit it, then send it to your sign only to lose precious marketing time. What if you tried hearts around tires, and your message: “Everyone Loves our Tires” (or whatever your business offers). You get the point. Do something creative using a holiday theme. Then in every second your sign is a selling machine!
I hope you bookmark this site and check back as I am going to begin a series on various common issues that we hear daily about the sign manufacturers’ editing software used to make messages.
Topics we will be covering will include:
- Font usage and color combinations that work, that will attract attention in a positive way.
- We will cover in depth how “effects” are overused or just annoying like flashing, spinning, traveling – yeah, the effects seem fun but it is super annoying and people will just not read your sign with those effects. Similar to using ALL CAPS ON AN EMAIL!!! Please, stop flashing your sign–be nice!
If you are interested in attending a class please call us or email us using the contact form and we will get a class started right away!
We are looking to offer low cost tutorials for purchase by mid-year as well. If you are in need of a tutorial on your specific sign software, contact us as we are getting ready to launch video tutorials and classes that you can log on and get help with your questions.
If you look through our generic animations we have for sale on the site, you may start noticing chrome fonts and 3D effects. In 2016 we are are taking our work to the next level and will be adding hundreds more animations this year. We are very excited about 2016! We have of new things coming. We also now do Plasma screens and How-to videos to help in your marketing endeavors.
Thanks for a great 2015. We are very excited about 2016 and helping many more get the attention from the LED signs and help increase your bottom line!
Best wishes for the coming year and as always – May all your pixels be bright!