Marketing Your Dental Practice with LED signs

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Compared to traditional media, 83% of people are able to recall digital signage seen once on a digital billboard within the past 30 days.

 

Once. And people remember it more than posters and flyers.

 

When it comes to advertising, brand recall is just as important as brand recognition and awareness. This is especially true for outdoor signs that most people often see only in passing or while driving by.

 

This only shows that advertising with dentist LED signs are sure to work to your dental practice’s advantage.

 

Not convinced yet?

 

Sign Research

Research showed that 400% more views are captured by digital displays than static displays.

 

8 out of 10 customers also made a decision to visit a store because of a sign that draws attention.

 

Considering that dentist LED signs can be programmed in a way that are moving and interesting, your dental practice is sure to benefit from them.

 

Take it from a dental clinic in Westland, Michigan that experienced an increase in clients and new patients after an LED message center was installed.

 

They had used a variety of advertising methods for the past seven years to gain new patients. From referrals to posting on social media sites, they’ve done them all.

 

But even with the practice strategically located on a major thoroughfare and near a busy shopping center, it was still not getting the results it needed.

 

The problem was partly due to the visual competition in the area that drowned its static sign and made it hard to see and distinguish.

 

It wasn’t until they noticed how attractive LED signs were with other businesses that they decided to give it a try.

 

It turned out to be a great investment.

 

Increases After Sign Install

Since the LED sign was installed in 2014, the dental practice has experienced:

  • 25% increase in new patients within the first month
  • Nearly 50% increase after four months

 

The jump is an estimated $100,000 increase in the dental practice’s bottom line.

 

The practice has then since switched to a bigger, brighter, and taller sign.

 

You can enjoy the same benefits if you take advantage of dentist LED signs to advertise your business. Boost brand recall and client base with this particular advertising tool.

 

Dentist LED Sign Guidelines

To maximize leads and profits, keep the following rules in mind in using an LED sign:

  • Place it at the right height so it is easily visible.
  • Choose one with the right size to make it legible.
  • Ensure that content is aesthetically pleasing, easy to read, and relevant.
  • Make sure it is always on and without the need for a constant manual reboot.
  • Choose commercial grade LED signs that are built durable, highly visible, and weather-resistant.

 

Call SIGNPROgrammers today for dentist LED signs that meet all the critical criteria.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Maximize Your Brand Reach with the Right LED Sign Graphics

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Among the sea of advertising materials is one that usually stands out: Custom LED signs and sign graphics. Not only are they attractive, they are also easier to maintain compared to other marketing strategies like say, static billboards. And when you consider the cost of setting it up, your advertising budget will surely come a long way.

 

So how to maximize your brand reach with LED sign graphics? Find out how easy it actually is:

 

  1. Make sure that it is highly visible to the target audience. Use attractive font and space them out properly. Make the message clear, concise and catchy.
  2. Color, concept, and overall design should catch the reader in one glance. Make them look twice and let them feel good about your brand’s message. A brand is usually perceived based on how unique it is presented.
  3. Keep your LED sign fresh, trendy and cool; no one will appreciate something that they’ve already seen or heard.

 

That’s why it is important to change LED sign graphics as often as you can. We understand how that works, so we provide you with a wide range of LED graphics that will fit your particular needs. Get better reach with your brand by getting in contact with us today.

 

See video below for custom LED sign graphics:

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Eyes on the Board: 3 Uses for LED Signs to Help Your Business Stand Out

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It’s true. LED signs are good for your business. But, custom LED signs are better. Because they represent your brand, they have to be tailor-made for who you are and what you do. Take a look at the three most important uses for these signs and how it can help your business stand out.

 

LED Signs Introduce Your Company

 

What’s the easiest way to introduce your business to your customers? An electronic signboard bearing your name and logo. The sign should, more or less, reflect your company’s branding.

 

Custom LED signs come in a variety of shapes, sizes, and formats. They can be simple like only containing the logo and/or the name, to a more sophisticated one flashing message content and videos.

 

Signs Convey Your Message

 

What can you offer to your customers? LED signs can answer these questions, as they are placed strategically inside and outside your premises. You can run your promos, sales, discounts, menus, and more in order to answer your customer’s questions.

 

These signs make it easier for the public to know that this sale or promo exists. It is so important to properly and effectively convey your message once you have someone’s attention.

 

LED Signs Can Help Cut Advertising Costs

 

Advertising offered by these LED signs is not as costly as say, ad placements on TV or newspapers. You have to buy airtime or space for that. And the thing is, either medium does not guarantee that your intended audience will be able to see the ads you placed.

 

With LED signs, your cost will center on maintaining the signage and the display. It’s all up to you and/or your marketing team to decide on how long and how often you are to play the ads and replace them.

 

Who needs traditional advertising when you can rely on word of mouth through digital billboards?

 

Custom LED Signs Are the Norm

 

LED signs are more convenient for advertising and less expensive to keep, too. But in a sea of electronic billboards, how does your business stand out?

 

The key is visibility, appeal, and versatility. Let’s examine each one:

 

  1. Visibility: Font and spacing are very important for any signboards, electronic ones are an exception. Your signboard should be clear, its letters or message readable even a few good paces away. If it’s a video, it must have high resolution.
  2. Appeal: The color and design must come together to create a visually appealing electronic sign that warrants anyone to stop and look.
  3. Versatility: Because LED signs double as advertisements, maintenance is key. Replace your ads as needed to cater to your customers’ preference or business demands. There’s nothing more distracting than ads that look old or outdated.

 

This is why investing in custom LED signs is as important as the signs themselves. Having customized ads that don’t contain clipboard images or stock photos adds prestige to the business. Your electronic displays are more memorable than those who have no touch of personality to them.

 

Remember, in business, perception is everything.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Sign of the Times: The Importance of Auto Dealers LED Signs

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Never underestimate the power of LED signs. Auto dealers LED signs are out there providing a stand-out and in-your-face advertising, necessary in today’s fast-paced world. 

 

You can hardly miss LED signs. They serve as an alternative to traditional advertising channels whose costs clearly outweigh the benefits. It’s one thing to use those LED boards for your auto dealership, it’s another to produce great electronic displays, both we’ll discuss below.

 

Auto Dealers LED Signs

 

Television has had a huge impact in advertising, and it still does for the most part. But many consumers aren’t sitting at home the entire day watching television. These days, potential customers are likely to find you through their smartphones or through advertisements outside of their homes. It’s important to market your business to these people through digital signboards.

 

For auto dealers, advertising on LED signs is a must. These boards are flexible for any type of content out there. It can be cars available at the dealership, today’s or this week’s special, or more interestingly for customers, 0% financing.

 

Indeed, dealerships are in the business of selling, leasing and financing cars, new and preowned. But they exist in a situation where getting people to drop by the showroom and to have a look at the newest model is imperative to a sale. Online marketing definitely helps, but auto dealers LED signs may just be what gets a potential buyer through your dealership doors.

 

A Huge Investment That Pays Off

 

Auto dealers LED signs usher in prospective clients, a marketing strategy to increase foot traffic to your dealership. Many dealers have attested to those digital ads attracting more people to ask about a promo or inquire about the pre-owned car advertised.

 

It’s also a matter of practicality to install LED signs. Promotions, for instance, change on a regular basis. It would require logistics (as well as costs and human resources) to inform the public about the promo and any changes as it happens on TV, radio, or even social media.

 

With LED signs for auto dealers, the content can be changed as needed even multiple times in a day. You can flash your specials, online promos or your contact number in big, bold letters.

 

Whether it’s a block of text or an image, the advertisement will speak for your dealership. There’s no need to move important business assets every time you run an advertisement outside.

 

A Display of Great Content

 

There’s a whole psychology behind ads and ultimately in the case of auto dealerships, its impact is measured in car sales, be it financed, paid outright in cash, or leased. In 2017, approximately 17 million cars were sold in the U.S. Experts forecast a decline in car sales but expect a solid picture, nonetheless.

 

This further ups the competition among auto dealers and puts anyone with an outdoor digital sign in a better position to land a buyer. But LED boards are only as good as their display.

 

Auto dealers LED signs should be able to catch any person’s attention first and foremost and convey the message loud and clear. Contact us today to find professionals who can help you with custom content for your electronic boards.

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Proven to increase mobile traffic video content for digital signage

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If you haven’t considered a video marketing which is proven to increase mobile traffic, try this strategy. If you haven’t considered a video marketing strategy yet, you should review how you are engaging your audience. In the recent year, an increase of 69% was expected in video marketing. Furthermore, approximately 50% has been accounted for all mobile traffic. This means that you may greatly improve your marketing strategy with this trend.

 

Implementing digital sign content works just like adding ad contents package to your existing content management system. Simply upload your selected video file and set the specific time of the day or week to play or replay it. Thus, you can easily determine how your audience will engage with your brand.

 

Simple

It’s as easy as taking videos via smartphones and uploading to any video streaming service such as YouTube. You can enable your audience to engage by allowing them to take a tour of your store, give a quick shout out, or feature to them any new products on your shelves.

 

You might have gotten the impression that it is too expensive implementing videos in your digital signage marketing campaign. On the contrary, you don’t need to create an expensive production to capture the attention of your audience.

 

Success in Marketing

A simple realistic video marketing and digital signage can make your business more successful. This can help your audience remember your brand without you having to spend a huge amount of money. Video marketing is proven to increase mobile traffic.

 

 


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Urbana, Hoopeston, Indianapolis, Loda, Paxton,, Rantoul, St. Joseph, and Tilton, Westville, Georgetown, Catlin, Schaumburg, Hoffman Estates, Romeoville, Elk Grove Village, Waukegan, Wauconda, Streator and Downers Grove.