Utilizing An Effective Digital Display Strategy


If you are planning to reach or better yet exceed your goals in advertising your business, then you should know how to effectively utilize a digital display strategy. One of the techniques that you should adopt is the incorporation of custom LED signs and LED displays to reinforce your current ads. But, it might be fair to determine the principle that LED (light emitting diode) technology is being anchored at.



The use of LED light first happened in the 1960s in which it was considered a breakthrough as it works on an electroluminescent principle. Thus, it can also emit light in the visible range, as it does on the infrared or ultraviolet spectrum.



Over the years, developers were able to improve the functionality of LED by adding various colors to the lights. In this manner, the development of LED has evolved from being just a tiny light bulb into a practical and effective marketing method.



You know that you are committing to the right marketing strategy when you see results. That is why it is important to know why LED displays have become a preferred marketing method these days compared to other strategies. Here are a few of the many reasons why.





The creation of custom LED signs is crucial in marketing because it helps in capturing the attention of potential customers. The customizable size of LED displays should be useful in both indoor and outdoor environments. In business, this is essential because it doesn’t involve a single marketing display forever. With this characteristic, it should be able to evolve with the business, which can have one display now and many others for later.





You can say that LED technology has really revolutionized the advertising industry all around the world. This has proven to be very useful in any type of business. In fact, the ability to instantaneously change the display allows you to catch the attention of customers in creative and new ways as often as necessary. The use of custom LED signs, for instance, should be done correctly so that it can live up to its expectations.





If you are going to venture into the modern advertising business, you need to have proper knowledge on how to capitalize on LED technology. Nowadays, you can have a wide selection of colors that, when combined, could create eye-catching imagery for customers at different angles.



Acknowledge the Availability of Technology


To make your business even more productive, it is important to incorporate the greatest and latest technology available. Being proud about the impressive performance of your business should be equally important as making an effort to use modern, tried-and-tested tools. The use of custom LED signs should demonstrate the customization and versatility of LED displays, which should be ideal in creating effective marketing campaigns.



Complex but Easy To Use Technology


LED displays are amazing as they are composed of sophisticated technology. But what makes it better than other forms of advertising is that it’s already an uncomplicated way of how to use them. That is, the main reason businesses should give it a try is to improve the marketing messages via updating technology. But this doesn’t mean that it involves a great deal of time and energy to learn about the technology itself.


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Reasons For Growth In The Outdoor LED Display Market


The outdoor LED sign advertising market has been thriving all around the world. In fact, it is expected to reach $14 billion by 2023, according to research. The reason for this trend is the $4 billion growth in 2016, which should increase by 21.7% from 2017-2023. More than 40% share of the global market has been accounted for in the Asia-Pacific market in 2016.



Outdoor LED sign advertising is one of the factors that contribute to this growth. Outdoor LED displays consist of various color wavelengths, which have been programmed to produce multimedia graphics, such as traffic signs, promotions, company ads, and scoreboards. These can be mounted on highways, stadiums, stages for entertainment performances, and various buildings.



Due to the advancements in technology, outdoor LED sign advertising have become more popular. Some of the factors sought hampering the growth of the market are the unstable demand and the high initial investments.



The rapid proliferation of the telecom and electronic manufacturing industries in the Asia-Pacific region was able to maintain the revenue curve in 2016. Thus, it is estimated to follow the same trend during the period forecasted.



Here are the key findings of the research conducted by Allied Market Research.



* The individually mounted outdoor LED display sector has gained the highest revenue, which accounted for 55% of the outdoor LED display market in 2016 alone.

* At the same time, the billboard application has generated the largest revenue, which accounted for more than a third of the market, also in 2016.

* More than 40% of the market share comes from Asia-Pacific, accounting for the highest revenue, as it dominated the market throughout the forecast period of 2017-2023.



The possible reasons why the outdoor LED display market has developed through the years are explained in the list that follows.


  • Versatility – one of the main reasons why people love outdoor LED sign advertising is versatility, as it lights up gorgeous digital displays around the world. It has been proven beneficial to business when used correctly.
  • Customization – LED technology refers also to the sign itself and not to what is shown on the LED display only. Targeted and custom messaging should be able to take impact in just a few seconds, making it an invaluable marketing tool.
  • Remote Operation – even without touching the sign itself, you can basically change the visuals on the sign due to the technology running the LED displays. This has been made possible via wireless data, which sends messages back and forth between a computer and the sign.
  • Indoor and Outdoor Displays – LED displays can function both in and out of the establishments, making them popular wherever they are placed. This means that it will be an added bonus to any marketing idea, particularly when it involves illumination as it attracts the attention of passersby.
  • Low Maintenance – contrary to some claims of having high maintenance cost, the use of outdoor LED display is actually extremely low maintenance. This could also be modified and customized, as often as you like.
  • Customer Engagement – it involves customers as it enables the display of promos, coupons, and loyalty clubs, serving businesses using outdoor LED sign advertising very well.


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Displaying the Best Digital Sign Content for Your Potential Consumers


Auto dealers, dentists, furniture and/or appliance stores, and even the ubiquitous McDonalds can further improve their presence and grow their revenues using an LED sign graphics download. Digital sign content is indeed the sign of the times and there’s no end to creativity to get your sign where it should be.


What makes an electronic LED sign graphics download useful for business are two things:

  • Content for anything that is relevant to the business and its customers.
  • Location for these LED boards can be outside and/or on the premises.


For McDonalds and restaurants, menus, food being served, coupon codes, the employee of the month, and trivia about the owners and the establishment look great on screen.


While waiting for their appointment at the dentist’s chair, patients can appreciate what others have to say about the practice through testimonials.


Auto dealers and furniture makers rely heavily on the look of their signs for them to sell, and pictures of new cars or chairs can easily be done with an LED sign graphics download. Car washes can count on digital boards to advertise discounted rates for loyal customers.


For anything else, signs leading to the washroom, the emergency exit, business hours, holidays, and Wi-Fi connectivity are clearly appreciated within the premises. Don’t forget contest mechanics, coupon codes, and social media buttons for your next digital sign content.


For fresh ideas on your customized and creative digital sign content, contact SignPROgrammers today.



SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

How Car Washes Can Best Utilize Digital Displays


Car washes, just like any type of business in the world, have to constantly innovate and update to keep up with the modern ways to do business. In the area of advertising, for instance, car washes LED signs present an exciting, eye-catching, and easy-to-update tool to reach more customers, being easy-on-the pockets for the business owners, as well.


If you are a car wash owner, how can you use your car washes LED signs to their full potential? Have a look:


Car Washes and Digital Advertisements

Nowadays, it’s common to see car washes LED signs with their colorful and animated displays wherever you look. They are meant to entice any person to drop by an establishment and take a look at or make use of the relevant services and products.


Car washes, for that matter, are no strangers to advertising. You see their signs in big, bold letters telling you that it’s about time to take your car to get washed. It should be an important aspect of regular car maintenance, after all.


Since car wash rates, discounts, and promos change on a regular, almost daily basis, some owners have found it in their business’ interest to opt for digital car washes LED signs for their outdoor advertising needs.


There are three main reasons that drive this business decision:


  • Easy to update. Any key changes or tweaks that you want customers to know can be made easily, and flashed on these digital screens. No need to manually remove and replace tarps or signboards.
  • Easy to maintain. Given that digital displays are placed outdoors, mechanisms like kiosks and rain caps are meant to weatherproof them to withstand the elements. Leave it to the professionals who will maintain those digital ads for you.
  • Easy on the pockets. The benefits of keeping these signboards will gradually outweigh the expenses of maintaining them because a business owner can save on the costs of making, installing, and/or removing static boards every single time. You can recoup the dollars you spent on the digital board through more customer traffic to your premises.


Making the Most of Your Car Washes LED Signs


For all the inherent usefulness and cost-effectiveness, car washes digital display works best when you know what you want to do with them. Pay attention to these tips:

  • Be clear. Content plays an important role in your signs and its effectiveness as a marketing tool. Use your board to display what you can offer to the customers clearly, like whether it’s open 24 hours, or the rate for a super wash, etc.
  • Be clutter-free. Design is important for onlookers to pay attention to your digital signage. For practicality purposes and per the rules of advertising design, avoid cramming in information that is not particularly needed. Go for a clean and clear digital ad.
  • Be up-to-date. The purpose of digital signs is to make it easier and faster to tell customers any new rates or promos that they should take advantage of. Thus, it’s only important to have these changes reflected on your LED board in the normal course of doing business.



So, are you ready to use these car washes LED signs to your advantage? Get in touch with the experts at SIGNPROgrammers today!


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Gifford, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton

Marketing Your Dental Practice with LED signs


Compared to traditional media, 83% of people are able to recall digital signage seen once on a digital billboard within the past 30 days.


Once. And people remember it more than posters and flyers.


When it comes to advertising, brand recall is just as important as brand recognition and awareness. This is especially true for outdoor signs that most people often see only in passing or while driving by.


This only shows that advertising with dentist LED signs are sure to work to your dental practice’s advantage.


Not convinced yet?


Sign Research

Research showed that 400% more views are captured by digital displays than static displays.


8 out of 10 customers also made a decision to visit a store because of a sign that draws attention.


Considering that dentist LED signs can be programmed in a way that are moving and interesting, your dental practice is sure to benefit from them.


Take it from a dental clinic in Westland, Michigan that experienced an increase in clients and new patients after an LED message center was installed.


They had used a variety of advertising methods for the past seven years to gain new patients. From referrals to posting on social media sites, they’ve done them all.


But even with the practice strategically located on a major thoroughfare and near a busy shopping center, it was still not getting the results it needed.


The problem was partly due to the visual competition in the area that drowned its static sign and made it hard to see and distinguish.


It wasn’t until they noticed how attractive LED signs were with other businesses that they decided to give it a try.


It turned out to be a great investment.


Increases After Sign Install

Since the LED sign was installed in 2014, the dental practice has experienced:

  • 25% increase in new patients within the first month
  • Nearly 50% increase after four months


The jump is an estimated $100,000 increase in the dental practice’s bottom line.


The practice has then since switched to a bigger, brighter, and taller sign.


You can enjoy the same benefits if you take advantage of dentist LED signs to advertise your business. Boost brand recall and client base with this particular advertising tool.


Dentist LED Sign Guidelines

To maximize leads and profits, keep the following rules in mind in using an LED sign:

  • Place it at the right height so it is easily visible.
  • Choose one with the right size to make it legible.
  • Ensure that content is aesthetically pleasing, easy to read, and relevant.
  • Make sure it is always on and without the need for a constant manual reboot.
  • Choose commercial grade LED signs that are built durable, highly visible, and weather-resistant.


Call SIGNPROgrammers today for dentist LED signs that meet all the critical criteria.


SIGNPROgrammers offers its customers the best in LED sign content and Sign Programming, nationwide and to the following counties and cities: Attica, Champaign, Cissna Park, Covington, Danville, Giffor, Hoopeston, Indianapolis, Loda, Paxton, Rossville, Rantoul, St. Joseph, and Tilton