IMG_4042

LED Sign Software Programming Blog

A digital sign is only as good as the content that you program the led sign software for.  In fact, the content is the reason for purchasing a sign. Why skimp after all that money was spent on a valuable, teh most valuable marketing tool you have. One Hundred percent advertising in front of your business. No social media can get that attention to your business. If you have questions about programming, call or contact us and we can help you in various ways, from training to online classes and just giving you a tip on the phone.

In order to realize the marketing success that you expect from your sign there are many things that you will need to address such as:

QUALITY: How much different is a professional looking ad vs. a DIY ad?

Does it matter if my ad is ok?  Are you just having fun playing with sign or are you serious about utilizing it to its potential?

While a cute graphic saying “drive safe” seems nice and community friendly- it may have just cost you a lot of money to  it have it not produce results.

Everything your company does is toward your  bottom line.  It seems not utilizing your expensive investment in a digital electronic led sign makes it a very expensive toy.

I get it, you don’t want to pay anymore.  The sign was an expensive decision. But not utilizing the potential of the sign, your digital sign it becomes more expensive  by using it as a time/temp display or a board with typical canned holiday art.  Factor in the amount of time used to put the empty resulted graphic on the sign  –  not free after all.

Questions to ask about your digital sign:

DIVERSITY:  How long can I play an ad before people stop looking at it?

TIMING:  How many seconds should my ad play?  What is the best time of day? Do you have several schedule entries for the time of day? Morning, Afternoon, Evening? Most sign software comes with advanced scheduling features. You need to learn the best way to use it so the sign software can put messages on and off so sign does not get boring or dated items come off as soon as they expire. Use your sign software to get maximum results.

Is your sign software hard to program? We can train you. Or you can sign up for our online classes and get our Sign Tips delivered to give you little tips on using your led sign software.

Sign up for our newsletter for weekly sign software programming tips.

Patriot Day September 11
Featured Video Play Icon

Remember 9 11

,

Remembering those who gave their all on September 11th with sign content featuring Patriot Day that shows the heroes will not be forgotten.
Get sign content to show your patriotism and keep their heroism alive in all that pass your sign that’s the great part of owning a sign, to display your patriotism proudly.

19-509 NEVER FORGET 192X384 RGB jpg 055

Never Forget September 11 Patriot’s Day

01-CW007 UNDERFLUSH192X384 RGB

New Years Greetings from SIGN PROgrammers, Inc.

 

Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer!

Happy New Year!

It’s been a long road getting this new website launched. Thank you for your patience as we are working hard to update the site with new sign content and educational tools for programming digital signage.

Since 1999 my career launch into sign graphics and programming started with Time-O-Matic, Inc. (now known as Watchfire Signs, Inc.). That is when were just starting to use animations on incandescent grayscale bulb signs – back before LEDs.
Wow…look at us now!

In 2005 when I began SIGNPROgrammers, Inc. growing from a home office to having a great team of talented animators, artists and excellent staff in our Danville office that are doing great things for clients and stressed out sign owners who are at a loss with their signs.

Common complaints we seem to hear daily are that graphics don’t look so good on signs, or that signs seem to be a waste of money. Many times the sales pitch stated how easy it would be and it really is not. All of a sudden a business owner is now a marketing person and graphic designer. Wow! You just bought yourself a new job–were you wanting more work? Mmmm, I didn’t think so.

Your electronic sign probably feels like a big expensive waste of money that is not driving in the traffic as described by the salesperson.

The biggest common thing to do with a new sign is holiday art. A valentine heart or cupid wishing Happy Valentine’s Day does not bring one person to stop in to buy from you. You actually lost money in the time it took to find the cute holiday graphic, edit it, then send it to your sign only to lose precious marketing time. What if you tried hearts around tires, and your message:  “Everyone Loves our Tires” (or whatever your business offers). You get the point. Do something creative using a holiday theme. Then in every second your sign is a selling machine!

I hope you bookmark this site and check back as I am going to begin a series on various common issues that we hear daily about the sign manufacturers’ editing software used to make messages.

Topics we will be covering will include:

  • Font usage and color combinations that work, that will attract attention in a positive way.
  • We will cover in depth how “effects” are overused or just annoying like flashing, spinning, traveling – yeah, the effects seem fun but it is super annoying and people will just not read your sign with those effects. Similar to using ALL CAPS ON AN EMAIL!!! Please, stop flashing your sign–be nice!

If you are interested in attending a class please call us or email us using the contact form and we will get a class started right away!

We are looking to offer low cost tutorials for purchase by mid-year as well. If you are in need of a tutorial on your specific sign software, contact us as we are getting ready to launch video tutorials and classes that you can log on and get help with your questions.

If you look through our generic animations we have for sale on the site, you may start noticing chrome fonts and 3D effects. In 2016 we are are taking our work to the next level and will be adding hundreds more animations this year. We are very excited about 2016! We have of new things coming. We also now do Plasma screens and Explainer videos to help in your marketing endeavors.

Thanks for a great 2015. We are very excited about 2016 and helping many more get the attention from the LED signs and help increase your bottom line!

Best wishes for the coming year and as always – May all your pixels be bright!